E-CBA Strategic Partnerships Success | École des Ponts Business School

Strategic Partnerships Success

Executive Certificate in Business Administration (E-CBA)

Is this the right program for you? Ask the experts!

Professional development objectives:

  • Immerse in the opportunities created by strategic partnerships
  • Become your company’s ‘go-to’ expert on creating and sustaining partnerships
  • Get ready for the Fifth Industrial Revolution


  • A university degree, in any field
  • Significant experience in your industry and job function
  • Recommendation from by your line manager
  • English proficiency

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Discover the full program of this E-CBA

Discover our exclusive 'FSI' approach to creating shared value in the long run

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Session 1:  Success in the New Competitive Environment and the Strategic Partnership

Module 1: Exploration of the ideas, concepts and implications of the Strategic Partnership

Module 2 : Learning new ways of thinking for success in the new world


Session 2: Developing the Strategic Partnership Strategy and Plan

Module 3: Developing the Strategy

Module 4: Developing the Plan


Session 3: Making it Work

Module 5: Implementing the Plan

Module 6: Real World project completion and presentation


Our vision on Strategic Partnerships Success

Partnerships and alliances have been used for many years to add strength, resources and reach to assist the organisation to achieve its goals. In more recent years, a number of corporations have gone much further than the traditional partnership model to create a more intimate strategic partnership with a few selected third parties, be they suppliers, customers, not-for-profit, agencies and even competitors.  These corporations have changed the very nature of the idea of partnerships to create a new paradigm – the strategic partnership.

In the case of suppliers and customers, for example, this had led to a completely different type of relationship in which both sides have moved away from the traditional buying and selling with its focus on products and prices and towards a model where the focus is on understanding and then ensuring both sides achieve their commercial objectives through a focus on mutual interests. As a result both sides are left financially better off the traditional somewhat adversarial model allows.

Many documented case studies now exist to show that these new strategic partnerships have delivered significant befits far beyond that which would be expected from the traditional relationship.

This Diploma in Strategic Partnerships from Ecole des Ponts brings together experts from many fields and organisations to explore the latest learning and experience from these strategic partnerships. Our approach relies on understanding the core concepts through case study exploration, focused discussion and then real world application.

How is the program designed?

The three-month program is highly practical and interactive with a core component that each participating Manager uses a real-world commercial opportunity from his or her own company to apply the new skills and knowledge so that upon graduating the Manager is equipped with a plan for presentation to the senior management team.

This Executive certificate will allow you to:

  • Learn the latest methods to create and manage partnerships and alliances, and generate measurable value for your company
  • Challenge your perspectives with high-potential managers from all functions: sales, procurement, marketing, operations or general management…
  • Apply your new skills and competences in real time, by design a partnership that your company would benefit from.

We will introduce a variety of tools and provide real-world experience from senior practicing managers in combination with our teaching team.

In just 3 months, become a real “partnership designer” and learn to create outstanding value for your company and its allies!


6 three-day modules split over 3 months

(18 days in total)


Ecole des Ponts Business School Executive Campus in Central Paris

Tuition fees:

Includes all course materials, lunches and coffee breaks

Next Intake:

January to March 2020
Application Deadline: 20 Dec. 2019

SPS Program Faculty: from the real world to the classroom

The Ecole des Ponts teaching faculty blends experts from academia, business and the arts. Every member of the faculty team has become experienced through work with some of the most successful organisations in the world and all share a passion for passing on their knowledge and experience.

We are actively engaged in Research, Knowledge Sharing and Publishing, Consulting and Teaching

Richard Ilsley, Program Director

For the last 25 years Richard has worked with major corporations at senior level on a range of strategic, go to market, key account and commercial development issues throughout the world. He also works as a coach with C-Level managers. Richard is the Managing Partner at The Sales & Marketing Consulting Group, a global sales strategy firm and its functional key /strategic account specialist team, KAM Group. Richard has written many published texts including the books Best Practice – A Manager’s Guide (Management Books 2000) and Key Account Management (PocketBooks 2013). Richard is an expert commentator for the press and trade media, speaks at conferences around the world and is a business mentor for the Prince’s Trust, guest lecturer at various universities, co-editor of the KAM Journal, a Fellow of the Strategic Planning Society and a Fellow of the Linnean Society. Richard is the Course Co-Director for the Diploma in Strategic Partnership at Ecole des Ponts in Paris. He is also the Deputy Chairman of the Association for Key Account Management and sits on the Main Board. Richard runs the largest global Account Management knowledge sharing group with more than 100,000 members.

Richard owns an MBA from Cranfield School of Management, as well as a B. Eng. from the University of Bradford and a B.Sc from Birkbeck College – University of London.

Cedric Roesler, Program Director

As a strategy consultant, Cedric Roesler has led many business transformation projects for world-class companies, defining innovative customer-centric strategies, designing strategic partnerships and implementing global account management initiatives.

Cedric advises C-suite managers in Europe and in the United States. He has carried out consulting assignments in various industries, notably the healthcare sector, the plastics industry, the food service industry, the facility management industry and the environmental services sector.

Cedric teaches Strategic Account Management at the top-ranking EDHEC Business School in Lille and at the IPAG Business School in Paris; he is also the Course Co-Director for the new Diploma in Strategic Partnership, at the Ecole des Ponts ParisTech in Paris. Fluent in five languages, Cedric has also conducted dozens of in-company training sessions in many countries.

Cedric holds an MS in Management from ESSEC Business School, an MSc in Economics from the Sorbonne and University, and a Master in Business Law from Panthéon-Assas University; he is completing his Doctorate in Business Administration at the Ponts Business School.

Upon completion of course assignments and the final project, participants will be awarded an Executive Certificate in Business Administration from Ecole Nationale des Ponts et Chaussées