LeadTech Webinar: Societal Challenges and Positive Business Impact | École des Ponts Business School

LeadTech Webinar: Societal Challenges and Positive Business Impact

Save the date and register now for the next webinar of our LeadTech Global Executive MBA series on Tuesday 21 July at 6 pm CEST.

In the light of today’s global challenges, in this short MBA-style online class, we will explore some social problems and discuss how business can make an impact by dealing with them.

In this webinar we will discuss:

– How companies can face current social challenges and contribute to a positive change in society?
– What are the current challenges of companies that are socially ethical and responsible?
– How do the consumer react to ethical brands?
– The bottom of the pyramid concept

This 30′ masterclass will be followed by a discussion with the participants and Q&A session.

Our Speaker

Dr Jatinder J Singh is a Professor of Marketing at EADA Business School, our partner on the LeadTech Global Executive MBA. A scientist by training, Dr. Singh has a passion for marketing and extensive experience in academia. He has trained participants from more than 70 different countries, using a variety of methodologies such as case method and business simulations.

Dr. Singh’s research mainly focuses on managerial, corporate/brand, and consumer ethics and has appeared in international peer-reviewed journals such as the Journal of International Marketing, AMS Review, Journal of Business Ethics, Journal of Brand Management, and Journal of Product and Brand Management. In this webinar, Professor Singh will discuss the potential of business in solving societal problems.



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