• Business model innovation – how businesses can create new business models or innovate on one or several dimensions of the business model to create, deliver and capture value at scale. More generally, how can businesses modify their business model architecture in new ways that can reach new customers, unlock value, and generate profits?
• Circular economy – the creation of new business models that are “circular-by-design” and break out of the shortfalls of both the linear economy (wasted resources) and the recycling economy (limited reuse of certain resources) to create an approach that rethinks and redesigns the “production process”. The school has recently created a Circular Economy Research Center to further our understanding of this rapidly-emerging natural next step in sustainable development thinking and acting.
• Customer and User Experience (CX and UX) – this is another area of interest in the field of innovation and entrepreneurship that is also studied in our Digital Innovation Acceleration Lab (DIAL). As we will be increasingly interfacing with technology in many shapes and forms, understanding how to create optimal user experiences – for humans – will be key to business success in the future.
• Dimensions of innovation – core innovation, disruptive innovation, radical innovation, architectural innovation, business model innovation, digital innovation, whatever the name or the angle– today understanding, leveraging and deploying innovation has become the key success factor most-cited by CEOs around the world. Whether it is understanding what makes for successful innovation, what the obstacles to innovation are, or how best to create a culture of innovation, this area has captivated the hearts and minds of researchers, business people, leaders and politicians. The school has been part of in-depth research on innovation in recent years, including widely-published research with Booz & Co on the effectiveness of innovation in France.
• Entrepreneurship, intrapreneurship and start-ups – action and field research at the school is looking specifically at the Silicon Valley in the US, the “Silicon Wadi” in Israel, various hotbeds of innovation in Morocco (Casablanca, Marrakech, Tangier), the innovation ecosystem of the East Coast of the USA (Philly, New York, Boston), co-innovation initiatives in China, Brazil and Morocco, and the rapidly-emerging start-up ecosystem in and around Paris.
and to create currency of research in this field.