Professor, École des Ponts Business School
- Modules : Fundamentals of Marketing, Communicating with Impact
I’m interested in many aspects of business, in particular innovation, entrepreneurship, marketing, communications, organisational performance, new product development and product advantage. I have very close links with industry which support my research interests and help me to keep my teaching relevant and current. I’ve also published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.