Dean Director of Academic Affairs
Professor of e-Business and Information Technology
Ph.D., Stern School of Business, New York University
DEA en Informatique des Organisations,Université Paris Dauphine Maîtrise
M.I.A.G.E., Université Paris Dauphine

Awards and Honors

• Awarded on August 7, 1999 in Tunis (Tunisia) the National State Medal of the Order of Merit in the fields of Education and Science.
• Faculty Guest at Harvard Business School in summer 2010, Cambridge, Massachusetts (USA).
• Recipient of the 2011 “Top Competency Excellence Award” of the Association of Tunisian Businessmen Abroad, awarded on April 27, 2012 at the U.S. Chamber of Commerce in Washington, D.C. (USA).
• Recipient of the annual “Ibn Khaldun Excellency Award” of the Tunisian-American Community Centre, awarded on May 28 2011 at Georgetown University in Washington, D.C. (USA).
• Recipient or nominee, most recently in 2012, for the Teaching Excellence Award in several MBA and Executive MBA programs, including those of INSEAD (Fontainebleau) and Ecole Nationale des Ponts et Chaussées (Paris and Casablanca).
• Winner in 2011 of the Case Study Award for the “African business” category in the case writing competition organized by the European Foundation for Management Development (EFMD), Brussels.
• Runner-up of the “Prix Académique pour la Recherche en Management”, 2011, Paris.
• Winner of the Fist Place Award in the 2008 international paper award competition organized by the Society for Information Management (SIM), Chicago, USA.
• Winner of the First Place Award in the 2005 SIM international paper award competition, USA.

• Winner in 2002 of the European Case Award (for the “Strategy and General Management” category) given by the European Case Clearing House (ECCH) in association with BusinessWeek.
• Finalist in the 2002 SIM international paper award competition, USA.
• Winner in 2001 of the European Case Award (for the “Production and Operations Management” category) given by ECCH in association with BusinessWeek.
• Winner (with Honorable Mention) of the 2000 SIM international paper award competition, USA.
• Nominated for the Best Paper Award at the 8th Annual European Conference on Information Systems (ECIS), 3-5 July 2000, Vienna (Austria).
• Winner in 1999 of the First Place Award (for the “Retailing” category) in the EFMD case writing competition.
• Winner in 1999 of the European Case Award (for the “Production and Operations Management” category) given by ECCH in association with BusinessWeek.
• Winner in 1998 of the Second Place Award (for the “Retailing” category) of the EFMD case writing competition.
• Winner of the Third Place Award in the 1996 SIM international paper award competition, USA.
• Winner in 1995 of the Second Place Award (for the “Technology Management” category) of the EFMD case writing competition.
• Winner of the Second Place Award in the 1993 SIM international paper award competition, USA.
• Winner in 1992 of the First Place Award (for the “Technology Management” category) of the EFMD case writing competition.

Publication: 

Most Recent

• Bhatli, D. and Jelassi, T., 2012. Leveraging brand communities for service innovation, In: Proceedings of the 2012 World Marketing Congress organized by the Academy of Marketing Science, Atlanta, Georgia (USA).
• Bhatli, D. and Jelassi, T., 2012. What are thou consumers saying: Integrating virtual communities in service innovation. In: Proceedings of the Annual Conference of the European Academy of Management (EURAM), Rotterdam School of Management, Erasmus University, Rotterdam, Netherlands.
• Jelassi, T., 2011. The potential of information and communication technologies (ICT) for enabling international trade. In: Proceedings of the International Conference on “The new vision for Korea’s trade in the one-trillion-dollar trade era”, Il SaKong and C. Fred Bergsten (Editors), Seoul, South Korea.
• Jelassi, T., 2010. ICT in Tunisia: A strategic lever for building a knowledge-based economy. In Soumitra Dutta, S. and Mia, I. (eds.): The global information technology report, 2009-2010: ICT for Sustainability (pp. 153-164). Davos World Economic Forum and INSEAD, Fontainebleau.
• Enders, A. and Jelassi, T., 2009. Leveraging multi-channel retailing – The experience of Tesco.com. Management Information Systems Quarterly Executive (MISQE), 8(2): 1-12.
• Jelassi, T., Enders, A. and Harald, B., 2008. “From e-Banking to e-Business at Nordea Bank”. Management Information Systems Quarterly Executive (MISQE), 5(1): 31-42.

• Jelassi, T. and Enders, A., 2008. Strategies for e-Business: Creating value through electronic and mobile commerce, second edition, London: Financial Times / Prentice-Hall.
• Jelassi, T. et al. 2008. NTT DoCoMo (Japan): Moving from a mobile phone operator to a lifestyle service provider. In T. Jelassi and A. Enders Strategies for e-Business, second edition, London: Financial Times /Prentice Hall.
• Enders, A., König, A., Jelassi, T. and Hungenberg, H., 2006. The relativity of disruption – E-banking as a sustaining innovation in the banking Industry. Journal of Electronic Commerce Research, 7(2): 67-77.
• Modwel, S. and Jelassi, T., 2006. The sustainability of India’s comparative advantage in IT offshore outsourcing. In: Proceedings of the 14th European Conference on Information Systems (ECIS), Göteborg, Sweden.
• Enders, A. and Jelassi, T., 2004. Leveraging wireless technology for mobile advertising. In: Proceedings of the 12th European Conference on Information Systems (ECIS), Turku, Finland.
• Jelassi, T. and Leenen, S., 2003. An e-commerce sales model for manufacturing companies: A conceptual framework and a European example. European Management Journal, 21(1), 38-47.
• Enders, A. and Jelassi, T., 2000. The converging business models of Internet and bricks-and-mortar retailers. European Management Journal, 542-550.