Cousins, Laura Ph.D. | École des Ponts Business School

Cousins, Laura Ph.D.

The Judge Institute of Management Studies, Cambridge University, Cambridge, UK.
Affiliated Lecturer (Marketing, Corporate Leadership and Accountability)

Ph.D. Economics, London University 
M.B.A., London Business School 
B.A., M.A., Mathematics, Cambridge University

  • Marketing Management
  • Marketing of Innovations and High Tech Products

Research Interests:

Decision making in distributed teams, looking at the impact on adaptiveness, strategic decision making, leadership and performance, and identifying which processes help distributed teams act more effectively.  Earlier research focused on marketing planning and the process of marketing management, and the management of quality and customer satisfaction.

Honors and Awards:

Marjorie Stewart Tunnicliffe Prize for Excellence in Mathematics


Most Recent

  • Understanding the Impact of Virtuality on Adaptiveness in Management Teams; an empirical investigation of the propensity to experimental action, British Journal of Management, 2005 (with Jo Wackrill and Ben Bryant).

Nicolas Lapalu (France)CEO - Osborn-Unipol France

Jadwiga Gajda (Poland)IT Service Manager – Metanext

Shaleish DixitHead of Consulting & Sales Solutions - Wipro