O'Dwyer, Michele -

Michle O’Dwyer

BBS, MBS, PhD, Ireland

Professor, École des Ponts Business School

  • Modules : Fundamentals of Marketing, Communicating with Impact

I’m interested in many aspects of business, in particular innovation, entrepreneurship, marketing, communications, organisational performance, new product development and product advantage. I have very close links with industry which support my research interests and help me to keep my teaching relevant and current. I’ve also published in such journals as Journal of Product and Innovation Management, Journal of World Business, European Journal of Marketing, European Business Review, Journal of International Management, Journal of Strategic Marketing, International Journal of Product Development, Journal of Services Marketing, European Journal of International Management, and International Journal of Entrepreneurial Behaviour and Research.

Before joining the faculty at the University of Limerick I worked as a marketing and market research consultant investigating marketing and innovation issues in a diverse range of industries and organisations  in Ireland, across Europe and in the USA. This has helped to refine my understanding of theories and concepts I became familiar with during my degree (Bachelor of Business Studies specialising in Marketing and Entrepreneurship at the University of Limerick ), Masters (Masters by Research exploring Public Relations and Communications at the University of Limerick), Doctor of Philosophy (Phd exploring Innovation and Marketing in Small and Medium Size firms at Ulster University) as well as short courses in entrepreneurship and teaching at Harvard University.
I love working with EDP MBA students. I love the way they interrogate the course, taking it apart to see how it can benefit them personally and professionally. I find that they are very keen to bring their queries, experiences, challenges and doubts into the classroom to help their learning, this helps to make each session relevant for each cohort. This type of learning environment is a challenge for any teacher, one that inspires me as an educator to ‘raise my game’ to make sure that I am challenging the class in ways that match their needs, supporting the cohort in building soft skills and embedding knowledge.
In a few words….I’d like to transmit curiousity and the knowledge that you are more capable than you think you are. I work with undergraduate, postgraduate and executive students encouraging participants to explore their own  potential. This does mean that my courses should “stretch” you – you will have to work hard for your grades and you will have to demonstrate that you have built skills in problem solving, critical analysis, and reflection. Superficial answers and nominal participation will not suffice.
I use different learning approaches with each cohort I teach. Based on my academic and industry experience and my interpretation of each cohorts profile and their learning experience I modify my teaching and learning approach to push the boundaries. I like to guide my students (building skills in problem solving, critical analysis, reflection, and lifelong learning) so that you evolve as a self-directed, motivated and an independent learner taking responsibility for, and pride in, your learning. This involves continuous innovation and adaptation to each cohort and has contributed to me being shortlisted (and winning) a number of teaching excellence awards in the University of Limerick and regional academic alliances (Shannon Consortium Regional Excellence in Teaching Awards).