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Category: Blog

There is no WOM without WOW!

As a professor of business plan development and as a mentor of start-ups I see too many new ventures that have a magic asterisk in their business model: 1 + 1 + * = 100. What does the …


What’s so disruptive about innovation?

One of the buzzwords that is on everyone’s lips in business, start-ups and anyone dealing with innovation these days is “disruptive innovation”. A term initially coined by Clayton Christensen, in 1995, which refers, in simple terms, to a …


Innovation in Africa – Morocco on the move

All around the world cities, regions, and countries are looking to create innovation ecosystems, usually starting with entrepreneurial ecosystems. I have been extremely appreciative of the chance I have had to witness first-hand over the last twenty years …