CASE: Africa -

Center for Advanced Studies and Expertise (CASE): AFRICA

École des Ponts Business School entered Morocco in 1999 with its MBA program, which quickly laid its footprint as the leading MBA in the Maghreb region of Africa.

Our business school stands today at the cusp of dramatic changes. What started as a single program, both in Paris (1987) and in Casablanca (1999), now has a full bouquet of executive training and initiatives with corporate partners stretching geographically, with outposts and partnerships in Africa, Asia and the US.

CASE Africa is one such initiative for establishing what would be the first pole for business case study development in Morocco. It would fill an opportunity gap on the demand side — a marked lack of business case studies of African, and especially Maghreb and Francophone origin, in the archives of the European Case Clearing House (ECCH) and at the Harvard Business School Library.

We hope to marry it with our impressive supply base –as many amongst the alumni in Morocco occupy top executive positions, both in the private and public sector, which is an advantage in developing cases.

Faculty are encouraged to develop cases related to their area of specialization to provide needed local content to their teaching material in their respective fields (finance, marketing, strategy, HRD, entrepreneurship, M&As, global logistics and more).

While many business cases will be teaching cases, accompanied by a teaching note, we will also encourage more advanced research cases involving collection and analysis of quantitative and qualitative data sets across time and across different embedded sub-units within the target company, institution or theme with the aim of pushing towards new theories and identifying paradigm changes in business management. We will publish these works in our own journal and also in the ECCH library. The work has already begun and we have high aims and expectations.

Professor Emeritus Suman Modwel, Professor and Dean Alon Rozen, and Adjunct Professor Younes Sekkouri, will guide the functioning of the Centre. Its activities will be overseen by an Academic and Research Council, and the quality of its research output assured by a Scientific Committee of Peers and Experts.

Those interested in developing a case study should contact with a short description of their idea and theme. We will take it from there!

Nicolas Lapalu (France)CEO - Osborn-Unipol France

Jadwiga Gajda (Poland)IT Service Manager – Metanext

Shaleish DixitHead of Consulting & Sales Solutions - Wipro