École des Ponts Business School entered Morocco in 1999 with its MBA program, which quickly laid its footprint as the leading MBA in the Maghreb region of Africa.
Our business school stands today at the cusp of dramatic changes. What started as a single program, both in Paris (1987) and in Casablanca (1999), now has a full bouquet of executive training and initiatives with corporate partners stretching geographically, with outposts and partnerships in Africa, Asia and the US.
CASE Africa is one such initiative for establishing what would be the first pole for business case study development in Morocco. It would fill an opportunity gap on the demand side — a marked lack of business case studies of African, and especially Maghreb and Francophone origin, in the archives of the European Case Clearing House (ECCH) and at the Harvard Business School Library.
We hope to marry it with our impressive supply base –as many amongst the alumni in Morocco occupy top executive positions, both in the private and public sector, which is an advantage in developing cases.